“AI Default”
\ ˌā-ˈī di-ˈfȯlt \ noun
The look a design falls into when nobody gave the AI a point of view, with the same fonts, layouts and polite gradients that make your audience stop reading because they've already decided how it was made.
Limited intro pricing: founding access is $67 for a limited time. [ Ends DATE ]
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access
$67
Design to Sell with AI
make beautiful, on-brand designs with claude.
Without everything looking like Claude made it.
Give Claude your point of view, hand it to your whole team, and make slides, workbooks and landing pages that look original, intentional and unmistakably like your business.
Get founding access for $67 →
[ Video ]
you're not lazy.
You've done the real work.
You built a business people trust. You know your customers by name, you've answered their questions at 10pm, and you've spent years making your offer actually work. You started using AI so you could do even more for those people, which is a smart move.
Then you posted the thing you made with Claude.
It had a cream background, a big serif headline, rounded cards with soft shadows, and a gradient button in a color you have never used. You've seen that exact page a dozen times this week, and so has your audience.
same
fonts.
same
look.
Your audience has seen it too.
People recognize AI design now, and they've started to read it as a shortcut. Their eyes glaze over at the same fonts and the same layouts.
Some of them decide you phoned it in.
That assumption costs you trust you spent years earning. It also gets the story completely wrong, because you are one of the least lazy people in your market. Right now your design tells a story about your effort that simply isn't true.
Then your team gets involved.
Your VA makes the webinar slides on Monday. Your marketer builds a lead magnet on Wednesday. You rebuild the sales page at 11pm on Thursday because nobody else had time.
Monday · your VA
Welcome to the Webinar
Webinar slides
#3D63B9
Wednesday · your marketer
The Ultimate Guide
Lead magnet
#2C74B8
Thursday 11pm · you
Transform Your Business
Sales page
#4A57C4
The mismatched blues are the easy part to spot. The real cost is that every idea has to pass through you before it can go out the door. Your team waits on you, your audience waits on your team, and the lead magnet you dreamed up on Tuesday ships next month.
When Claude knows your point of view, your team can create at the speed of your ideas, and you can finally delegate without handing off your brand.
Two shortcuts, and why both backfire
There are two easy ways out of the sameness problem, and both of them cost you more than they save.
“Copycat Shortcut”
\ ˈkä-pē-ˌkat ˈshȯrt-ˌkət \ noun
Screenshotting a website you admire, handing it to AI and swapping in your logo, which leaves you with a design that looks polished on launch day and belongs to somebody else.
The AI Default makes you look like everyone. The Copycat Shortcut makes you look like one specific someone, and it takes work another business owner and their designer sweated over without asking.
Neither one tells your audience who you are.
Most advice says the fix is a better prompt or a better reference site. A prompt can't invent a point of view you haven't defined, and a borrowed website only hands Claude someone else's.
your
point
of view.
Meet the hero of this story.
There's a third kind of business owner, and I think you're one of them.
You use AI to get more done, and you keep the value human. Your ideas, your taste and your care for your customers stay at the center. Claude handles the production, and you hold the creative direction.
That's what this course builds. You'll give Claude a point of view: a visual direction that is genuinely yours, drawn from your own brand and your own references, and written down so Claude can follow it every single time.
Then you'll put that point of view in your team's hands. Every person who creates for your business starts from the same place, and everything they make looks like it came from you.
Looks like
Your effort
Trust
The “AI Default”
Everyone
Reads as low effort
Fades into the feed
The “Copycat Shortcut”
Someone else
Borrows someone else's effort
Puts your reputation at risk
Your point of view
You
Shows the effort you actually put in
Builds trust every time people see it
Picture your week with a design system.
- You get an idea for a new lead magnet on Tuesday morning, and by lunch it's a designed workbook in your fonts and colors.
- Your latest workshop turns into a slide deck people actually watch, and you never touch a text box.
- Your team builds a landing page while you're on a client call. When you open it, you recognize your own brand.
Your audience notices the difference, even if they never say it out loud.
What people think now
"Did they just have AI make this?"
"I've seen this page before."
"Looks like a template."
Your team: "Which blue are we using again?"
What people think after
"Who designed this? It's so them."
"I'd know their stuff anywhere."
"They clearly care about the details."
Your team: "The palette is in the system."
Design to Sell with AI
This is for you if you're...
Business owners
Course creators
Creators
Vibe coders
Designers
- A business owner with a team. Your VA, marketer and contractors all make things, and you want every piece to look like one company made it.
- A course creator or educator. You want polished slides, workbooks and worksheets, and you'd rather spend your hours teaching than formatting.
- A creator with more ideas than time. You have a backlog of lead magnets and launches that never got made because design was the bottleneck.
- A vibe coder. You can build almost anything with Claude, and you want what you build to look intentional and distinctive.
- A designer. You want to bring AI into your workflow and offer clients something new, and you have zero interest in giving away your expertise.
If you saw yourself in that list, you're in the right place.
Hi, I'm Kris!
15+
years designing launches
2,100+
businesses served
~3,000
entrepreneurs trained
~100k
shares on one sales page
Hi, I'm Kris!
I've spent more than 15 years designing websites, funnels and digital products for creators and entrepreneurs through my agency, The Launch People.
We've worked with more than 2,100 businesses, including Collin & Samir, Yoga With Adriene and Jay Abraham. One sales page I designed for JP Sears was shared nearly 100,000 times. I've also taught conversion-driven design to nearly 3,000 entrepreneurs through my own programs and guest workshops.
The biggest lesson from all of it is simple. Good design makes people want to stay, understand and act, and pretty is only the starting line.
When AI started designing things, I had complicated feelings about it. I know how much skill and judgment go into great work. I watched a lot of that judgment get skipped, and I watched people copy each other's websites wholesale and call it a launch.
I also watched business owners finally make the things that had been sitting on their back burner for years. Designers started spending less time on repetitive production and more time on the creative work only they can do.
I believe great design should be easier to reach. I also believe AI should make your work more yours, and it should never be an excuse to borrow someone else's. Design to Sell with AI is how I'm putting both of those beliefs to work.
Get founding access for $67 →Introducing
design to sell with ai
Your work deserves a look as original as you are.
Design to Sell with AI is a practical, beginner-friendly course that teaches you to give Claude a point of view. You'll turn your brand into a reusable design system that you and your team use to create landing pages, workbooks, presentations and social content that all look recognizably yours.
You'll also learn what makes a design good, how to spot what's off, and how to learn from the work you admire without copying it.
Prompts change every few months, and a point of view you own keeps working long after they do.
Workbook
design
to sell
with ai
Find your point of view
make it
yours.
yours.
A brand that looks like you
new
launch
launch
before
after
My 3-step approach
123
your
point
of view.
My 3-step approach to better AI design
1
Step 1
Develop your own point of view
Before you ask Claude to design anything, you need to know what you want it to make. We'll look at your current brand, gather inspiration the right way, and define the details that make your work recognizable: typography, color, imagery, composition and texture. Every piece of it comes from you.
2
Step 2
Build your Claude design system
Next, you'll write your point of view down in a form Claude can use. Your visual guidelines become reusable instructions that live in one shared place, so anyone on your team can pull them up on any project.
3
Step 3
Create, refine, repeat
Now you get to make things. I'll show you how to apply your system to different assets, catch the most common AI design mistakes, and refine each piece until it feels intentional. You'll also learn when to stay in Claude and when another tool will get you there faster.
What you'll walk away with
A visual direction that feels like you
You'll know what makes your brand distinctive and how to describe it in words Claude can use.
Your own Claude design system
Your typography, colors, imagery, layout preferences and signature details live in one place your whole team can use.
Presentations people pay attention to
You'll learn hierarchy, slide pacing and illustration, and you can retire the crowded, text-heavy slide for good.
Workbooks and lead magnets people finish
You'll organize information so it's easy to use and feels like a natural extension of your brand.
Landing pages that look like yours
You'll turn your copy into a designed experience that uses layout, type and pacing to move people toward action.
A workflow you can hand off
You'll know what to build in Claude, what to finish in your other tools, and how to keep it organized for your team.
From starting over to creating with direction
| Before | After | |
|---|---|---|
| Every AI project looks a little different | One design system keeps every asset consistent | |
| You lose an hour tweaking prompts | You start every project from the same foundation | |
| Your audience assumes AI did the work | Your designs show the care behind them | |
| You borrow from sites you admire | You build from a point of view that's yours | |
| Your team's work never quite matches | Everyone works from shared guidelines | |
| You can't tell whether a design is good | You have practical principles to judge and improve it |
Get founding access to Design to Sell with AI
$67
Workbook
design
to sell
with ai
Find your point of view
make it
yours.
yours.
A brand that looks like you
new
launch
launch
before
after
My 3-step approach
123
your
point
of view.
exercises
+ designer bonus
Here's everything you get:
- The core Design to Sell with AI training[ $___ value ]
- Guided exercises for your visual direction and a design system your whole team can use[ $___ value ]
- Step-by-step tutorials for presentations, workbooks, landing pages and social content[ $___ value ]
- Real examples of effective design, plus the common mistakes to avoid[ $___ value ]
- Bonus: the training track for designers[ $___ value ]
Total value[ $$$ ]
Make more of what matters
I believe professional designers have an important role in the future of creative work. I also believe business owners deserve to feel confident making things on their own, ethically and with their own point of view.
You shouldn't need to hire a designer every time you want a new worksheet, slide deck or social graphic. You should understand what makes those assets good, though, and you should know when a project deserves a professional. A brand identity, a book cover and a major campaign are all worth that investment.
This course helps you use AI the way the best business owners do. You get more done, and the ideas, the care and the point of view stay yours.
Kris
frequently asked questions
"I'm not a designer at all. Am I going to be lost?"
You won't be lost. This course was built for business owners, creators and teams without a design background, and you'll pick up the principles one practical lesson at a time.
"My brand is a logo and two colors. Is that enough?"
That's enough to start. We'll build on what you have and turn it into clear instructions for Claude. If you need a full brand identity from the ground up, that's a job for a brand designer, and this course will help you recognize when you've reached that point.
"I already pasted my brand guide into Claude. Why would this be different?"
A pasted brand guide lasts for one conversation, and it was written for people, so Claude has to guess at what matters. Here you'll build a system made for Claude to use on every project, and you'll learn to judge and refine what comes back.
"Can't I just have Claude recreate a website I love?"
Technically, yes, and plenty of people do. It means publishing someone else's creative work under your name, and it gives your audience a brand that was never yours. In this course you'll learn to study what you love about a design, name the principles behind it, and build something original from them.
"Can my whole team use this?"
Your whole team can work from the same system. You'll learn to organize your direction and instructions so everyone builds from one foundation. Each person still needs their own Claude access, and you'll want your own review step before anything goes live.
"Will people be able to tell I used AI?"
They'll be able to tell you have taste. When your design comes from a clear point of view, the tool fades into the background and your work takes the front seat.
"I'm already a designer. Is this too basic for me?"
You'll apply the method to your own workflow, and the designer bonus covers hybrid workflows with Figma and handing systems off to clients.
"Do I have to use Claude?"
Claude is the main tool we use throughout the course. We'll also cover where other tools fit, especially when a project needs precise editing or production work.
"Is this going to put my graphic designer out of a job?"
That isn't the goal. You'll handle more of your everyday production in-house, and you'll know exactly where your designer's expertise makes the biggest difference.
make it
yours.
You have ideas worth bringing to life.
That presentation you've been putting off is still waiting. So is the workbook you keep meaning to make, the landing page that needs more personality, and the brand you love but struggle to keep consistent.
You don't have to wait until you can afford to outsource every piece. You don't have to settle for the AI Default or borrow someone else's website either. Let's give your ideas a point of view that's all yours and the tools to finally make them.
Get founding access for $67 →