A printed publishing workbook

You wrote the book.Now what the heckdo you do?

Turn your finished manuscript into a book people can actually buy, read and recommend—without 47 browser tabs, publishing jargon or wondering what important thing you forgot to Google.

You Wrote Your Book. Now What? is a printed, spiral-bound publishing workbook that walks you through the decisions between "my manuscript is done" and "holy crap, my book is real."

Get The Printed Workbook → Spiral-bound • Ships in 3–5 days • Free US shipping
The printed, spiral-bound You Wrote Your Book. Now What? workbook
$29printed
Printed and spiral-bound so it lies flat while you work. Shipped to you by Lulu in 3–5 business days.

The real thing, in your hands.

Nobody tells you finishing the manuscript is when an entirely new set of questions begins;

Do I need another edit—or proofreading?Paperback or hardcover?What size is my book supposed to be?Do I need my own ISBN?What goes on the copyright page?How much should I charge?How early do I order books?Can I see a printed copy before this thing goes live?!

You don't know what you don't know.And that is the problem.

What if you could see the whole path from manuscript → published book?

Learn → decide → write it down → move forward. No publishing degree required.

  • What decisions need to be made
  • What order they should happen in
  • Why each one matters
  • What your actual options are
  • What you've already decided without realizing it
  • What still needs your attention before your book goes live
Built from real author questions

Built from 647 questions real authors actually asked us.

Every page answers the questions authors brought to us as they moved from finished manuscript to finished book through our book design process.

1Step 01Finish the book
2Step 02Design it to sell
3Step 03Set up publishing
4Step 04Price it intentionally
5Step 05Get launch-ready
6Step 06Keep your book working
Kristen Estes, founder of The Launch People PHOTO OF KRISTEN
Founder, The Launch People

Hi, I'm Kristen. We do this all day.

For nearly 15 years, I've helped creators, authors, entrepreneurs, and experts turn their ideas into books, websites, brands, and launch assets that actually do their job.

Most authors are not stuck because they are incapable. They are stuck because nobody handed them the publishing decisions in the right order.

Here's what most first-time authors don't realize:

You don't need to know everything about publishing to publish well.

You need enough to know what you're deciding. Enough to know what each choice affects. Enough to ask better questions before you hire help, upload files, choose pricing, order copies, or announce a launch date.

Introducing

You Wrote Your Book. Now What?

Your printed roadmap from finished manuscript to published book.

This is not a 70-page ebook you read once, save to your desktop, and forget exists. It is a working document. You will check boxes. Compare options. Answer questions. Make choices. Build timelines. Write down the decisions that turn your manuscript into a book people can actually buy, read, and recommend.

Two-page spread from the printed workbook: what the pricing math can look like
The six section openers of the printed workbook

What we'll work through

01

Finish the book

Clarify manuscript readiness, identify areas needing attention, understand editing vs. proofreading roles.

02

Design the book to sell

Cover direction, interior experience, reader expectations, subtitle, description, format, trim size, paper choices, and design impact.

03

Set up publishing

KDP, ISBNs, barcodes, copyright pages, Amazon listings, proofs, author copies, and pre-publication setup.

04

Price with purpose

Print costs, royalties, pricing examples, perceived value, and intentional pricing strategy.

05

Get launch-ready

ARCs, early readers, inventory, files, proofs, timing, and necessary launch assets.

06

Plan the launch

Convert publishing decisions into dates, tasks, and launch activities for an organized release.

07

Keep your book working

Extend impact beyond launch week through ongoing marketing and credibility-building.

+

Your book-at-a-glance plan

A reference document consolidating your key decisions.

+

Helpful publishing resources

Practical tools, calculators, and references for KDP, pricing, royalties, and next steps.

≈ 70 pagesSpiral-boundShips in 3–5 days$29
Get The Printed Workbook →
A real, working document

Take a peek inside.

The printed spiral-bound coverPRINTED COVER
Spiral-bound cover
The printed workbook lying open and flatLIES FLAT
Lies flat while you work
Printed launch email planner pageEMAIL PLANNER
Room to write your numbers

Want to start reading tonight? Add the digital version for $7 at checkout.

Free US shippingPrinted & shipped by LuluShips in 3–5 days
Authors we've worked with

Real books. Real authors.

Erica Kingsbury: You guys knocked it out of the park! I have zero changes I would make.
Erica KingsburyAuthor
Stephanie Bayse: You nailed that audience in a way I never would have been able to.
Stephanie BayseAuthor
Annie Wing: I love the cover! You guys knocked it out of the park!
Annie WingAuthor
Ashley Wilhite: You all have been so amazing! I am your Biggest Cheerleader!
Ashley WilhiteAuthor
Heather Scott: You are so wonderful to work with, I tell everyone about Publish Like A Pro.
Heather ScottAuthor
Shelley Cabanillas: I believe that God is already doing incredible work through this book.
Shelley CabanillasAuthor
Barbie Johnson: I love the formatting! I'm overwhelmed, speechless and so incredibly thankful!
Barbie JohnsonAuthor
Heather Bisenius: I feel like you nailed it and people are very intrigued by the design!
Heather BiseniusAuthor
Brittany Whitworth: You're really amazing Kristen.
Brittany WhitworthAuthor
Erica Kingsbury: This has been an incredible experience!
Erica KingsburyAuthor
FAQ

"But can't I just Google all of this?"

Yes. You can Google ISBNs. And then you can read seven conflicting explanations, open three publishing dashboards, wonder whether you need your own ISBN or a free one, question whether a barcode is included, and still not understand how that decision affects your print book, imprint, distribution, or long-term publishing plans.

The information is not the point. The sequence is the point. The context is the point. Knowing which question to ask next is the point.

Ouch. Ask any author who's been there.

One publishing mistake could cost you more than this entire workbook.

Costs moneyOrdering the wrong version
Costs timeUnprepared files
Costs stressA premature launch date
Costs everything afterOne early wrong decision that affects all later decisions
$29

This workbook is $29. Having the right questions in front of you before you make publishing decisions is easier than fixing those decisions after the fact.

What you're getting inside You Wrote Your Book. Now What?

Stop Googling. Start deciding.

Get The Printed Workbook → $29 • Spiral-bound • Ships in 3–5 days
Pages from inside the printed workbook: question pages, pricing math, launch calendar, email planner and book-at-a-glance plan
  • Manuscript-readiness guidance + checklist
  • Editing vs proofreading guidance
  • Front matter and back matter
  • Copyright and permissions
  • Cover strategy
  • Subtitle and book description
  • Format and trim size
  • Paper and interior decisions
  • Reader interaction
  • KDP setup
  • ISBN and barcode decisions
  • Amazon listing decisions
  • Proofs and author copies
  • Print-cost and royalty considerations
  • Pricing examples
  • Preorder decisions
  • Physical inventory planning
  • ARC strategy
  • Launch team planning
  • Launch prep
  • Launch timeline/calendar
  • ARC tracker
  • Promotional content planner
  • Launch email planner
  • Long-tail book marketing
  • Book-at-a-glance plan
  • KDP tools, calculators, and resources

Your manuscript is finished. Your next step doesn't have to be another Google search.

Option 1Keep collecting advice, opening tabs, and hoping you remember every decision.
Option 2Use the workbook, follow the publishing path in order, and make decisions with greater clarity.
Get The Printed Workbook → $29 • Free US shipping • Ships in 3–5 days